Reurbano's first marketing and growth hire: turn a recognized brand into a measurable demand engine.
This person is the first dedicated marketing and growth hire inside a platform that already has real assets: an internationally recognized brand, a seasoned development team, deep neighborhood credibility, and a following of ∼60,000 built organically over 15 years. The mandate is to translate that foundation into a functioning growth engine: clear audiences, compelling narrative, measurable demand, and the operational infrastructure to convert interest into deposits and contracts
This is not a support function. It is a core driver of how Reurbano's model scales.
Define the growth strategy and funnel: clarify audiences, offers, journey, and conversion events (signup, tour, event, reservation readiness).
Build the CRM and lifecycle system: set up segmentation, pipelines, follow-ups, and cadence across email and WhatsApp.
Own website and conversion surfaces: ship landing pages, site updates, and analytics basics with measurable conversion improvements.
Run content cadence end-to-end: own calendar, publish consistently, and protect voice and quality while scaling production.
Operationalize tours and events: create repeatable formats that build trust and convert demand into action.
Drive partnerships and referrals: build distribution with aligned partners that consistently produce qualified leads.
Install measurement and reporting: track lead quality, stage conversion, and channel performance with a lightweight dashboard.
No specific degree required. Relevant backgrounds include Marketing, Communications, Business Administration, or related fields.
What matters most is demonstrated ability to build and run a growth function from scratch.
4 to 8 years in marketing, growth, or demand generation, with at least part of that experience in an early-stage or founder-led environment.
Proven ability to build a growth function from zero: funnel definition, CRM setup, content cadence, and conversion infrastructure.
Hands-on experience across multiple channels: content, social, email, partnerships, events, and lifecycle communications.
Track record of driving measurable conversion outcomes, not just brand awareness or vanity metrics.
Experience owning or materially contributing to website and landing page performance, with basic analytics instrumentation.
Experience with CRM platforms, marketing automation tools, and content management systems (Attio, HubSpot, Mailchimp, Webflow, or similar).
Real estate development, hospitality, proptech, membership brand, or community-led model experience is a strong plus.
Builder-executor drive: someone who moves from zero to a functioning engine — a doer and a hustler by instinct. Proof of doing is more important than proof of having done this exact thing before.
Excellent messaging and content craft: strong narrative development and high-quality writing across posts, emails, landing pages, and collateral.
Conversion-minded creativity: turns narrative into clear offers, journeys, and asks that deepen commitment over time.
Cross-channel execution and operational rigor: ships consistently across content, social, partnerships, events, lifecycle, and measurement.
AI and tool fluency with a genuine point of view: concrete examples of using AI to increase throughput and quality, and a clear perspective on how AI is reshaping marketing operations. This is not optional.
Fully bilingual: Spanish and English, written and spoken.
Building a growth engine from scratch in a category that genuinely matters: community-led urban development is not a conventional real estate pitch, and the marketing challenge here is as creative as it is strategic.
The craft of storytelling and conversion: finding the right words, formats, and channels to turn a compelling mission into real demand and real commitment.
Working at the intersection of brand, community, and commercial outcomes, where good marketing directly enables the organization's mission.
Being a visible, trusted partner to founders in a fast-moving environment where marketing is not a support function but a core driver of growth.
Building something durable: systems, playbooks, and a brand foundation that scales beyond the first project.
What makes this opportunity rare: this is a first marketing hire with real assets already in place — not a blank slate. You'll work alongside three founders with deep track records: exits, significant real estate and technology credentials, and a known reputation for pioneering different ways of working. Reurbano already has ~60,000 followers, an internationally recognized brand, and a portfolio of iconic projects across CDMX. The work is to build on that foundation, not to establish it from nothing.
Competitive salary aligned to market.
Permanent, full-time contract.
Hybrid work environment — in office half the week, optional the other half.
Performance-based bonus tied to community and operational milestones.
Benefits in accordance with Mexican labor law (IMSS, INFONAVIT, aguinaldo, PTU, vacaciones).
Equipment and tools provided. Direct exposure to founders from day one.
